Last Remaining Premium Sponsorship Opportunities at the Great Yorkshire Show!
Don’t miss out on your opportunity to become a Sponsor of the Great Yorkshire Show.
Our last few premium sponsorship opportunities are still available at the 166th Great Yorkshire Show (8th – 11th July)
The Great Yorkshire Show brings together 140,000 visitors, influential industry leaders and national media to this sell-out event celebrating the best of farming, food and the countryside.
Why Sponsor?
✅ Prime brand exposure in front of an engaged and influential audience.
✅ Exclusive advertising and hospitality benefits – including access to our Sponsors’ Pavilion.
✅ The Show attracts national media coverage from news and lifestyle programmes including BBC, ITV and Channel 5
✅ Support an agricultural charity – All sponsorship profits fund the charitable work of the Yorkshire Agricultural Society, championing farming, food and the countryside.
Remaining Sponsorship Opportunities Include:
Main Ring
The Main Ring is the biggest sponsorship opportunity at the Great Yorkshire Show drawing the attention of thousands of visitors, wishing to watch our most prestigious events.
Key Main Ring Events:
- Showjumping classes including the highly popular Cock o’ the North
- Main Ring attraction – Atkinson Action Horses
- Breath-taking Grand Cattle Parade
- Annual President’s Handover Ceremony
Why Sponsor the Main Ring?
You are positioning your brand front and centre to an engaged and receptive audience. As the Great Yorkshire Show Main Ring sponsor you are not only supporting the Show but also the charitable work of the Yorkshire Agricultural Society.
Innovation Zone
The Innovation Zone, now in its third year, is set to make an even bigger impact in 2025.
Key features:
- Expanded layout
- NEW dedicated 10x10m Demonstration Ring
- NEW Agri-Energy Solutions hub – the ultimate showcase for cutting-edge agricultural technology and sustainable innovations.
Why Sponsor the Innovation Zone?
Located at the heart of the event near livestock competitions and the new machinery ring, the Innovation Zone draws thousands of visitors and industry professionals. As a sponsor, you’ll position your brand at the forefront of agriculture, technology, and sustainability.
GYS Stage SOLD
GYS Stage – our Fashion and Celebrity Chat Show come together for the first time.
Key features:
- 15m x 15m trade stand at the GYS Stage
- Inclusion in PR launch and stage scripts of the new look GYS Stage
- A busy timetable including daily Chat Shows and Fashion Shows alongside industry events.
- At GYS 2024 30% of general public and 35% of members visited the GYS Stage and Fashion Show.
Why Sponsor the GYS Stage?
The GYS Stage will combine two hugely popular shows, Farm to Fashion and the Celebrity Chat Show at the 166th Great Yorkshire Show. Hosted by TV presenter Christine Talbot, the stage will feature two chat shows a day with high profile farming celebrities and the fashion show features professional models, showcasing big name retail brands. This area always attracts high footfall and media publicity, with celebrities also conducting meet & greets after the shows.
Great Yorkshire Show Food Hall
The Food Hall at the Great Yorkshire Show is located in Hall 1 and is one of the most popular areas of the showground.
Key features:
- 112,000 people visited the Food Hall during the 2024 Show
- Highlights include cookery demonstrations, butchery competitions and the Cheese and Dairy Show.
- Huge selection of the finest award-winning Yorkshire food and drink.
Why Sponsor the Great Yorkshire Show Foodhall?
The Foodhall is a hugely popular area with general visitors to the Show. With the opportunity for brand activation and engagement, the Sponsor is not only promoting their brand but also supporting the future of farming, food and the countryside.
GYS Stage Garden
As part of the new look GYS Stage which will bring together our Fashion and Celebrity Chat Shows for the very first time, we are delighted to offer our GYS Stage Garden.
Key features:
- Combining our two hugely popular shows will be a real crowd draw, and the lawns outside is a perfect place to enjoy a drink beforehand or watch the shows on screens outside.
- This area always attracts high footfall and media publicity, with celebrities also conducting meet & greets after the shows.
- Opportunity to sell products and/or provide samples
Why Sponsor the GYS Stage Garden?
The GYS Stage Garden is a prime opportunity to promote your brand to visitors of the Chat and Fashion Show.
A previous sponsor said they’d seen a 35% increase in holiday bookings in their town centre store after the show. They attributed this as a direct link to their presence at the Show.
